By Ifechi Okoh - Lagos
IFECHI OKOH reports that the West Africa Beauty Pageant which is currently receiving finishing touches from the organizers is billed to be the mother of all beauty pageants in the continent.
CONVINCED that West Africa is not only blessed with mineral resources, ebony-skinned Tosin Fagbemi a world-class musician, and great sculptor has established a powerful framework for a successful first ever West Africa Beauty Pageant.
However, Fagbemi did not rely only on his zeal. He also banks on unique methods evolved to record resounding success.
Like a craftsman poised to churn out a master piece, Fagbemi eats, sleeps and wakes up, thinking of how best to prosecute successfully this project which he considers one of the best things that will ever happen in the West African sub region.
So far, preparation have reached advanced stage and have gulped good amount of money, time, creativity and energy. He has also reached out to various West African countries like Ghana, Benin Republic, Togo, Cote de vire e.t.c. for assistance.
Fagbemi disclosed that he has had useful and far reaching discussions with prospective sponsor companies and chief executive officers in some West African countries.
In Ghana, Fagbemi held fruitful discussions with the CEO of Reliance Services, Alex Kwasi Bruks who has been in the beauty pageant business for years.
The contact did not only afford him the chance of tapping from such experience and expertise. It provided him with the golden chance to meet another Ghana-based pageant management guru, Uni-African Services, headed by Mukaila Ahmed Akuamoah, whose company is celebrated for project management, advertising and research operations.
Fagbemi disclosed that Akuamoah was willing to do business with him and organizers of the first ever West Africa Beauty Pageant.
He has also held deliberation with Togo's ETS LE comporain CEO, Alex G Sossor.
Fagbemi who also oversees Fontana Blu Corporate Eatery in Surulere, recalled with satisfaction that his trip to some West African countries was a success story in all ramifications.
The initiator emphasised that a solid foundation has been laid for the project and that the success made so far will not be jeopardised.
As a result, he maintains that he has been in constant contact with all the CEO of the companies contacted earlier, reviewing and evaluating the project in line with emerging needs and interests.
Satisfied with the success recorded so far during his West African tour, Fagbemi has now turned his attention to Nigeria, where the pageant would hold. He said his efforts is beginning to yield results.
The final actualization of this project which he maintains would make a bold statement on the hidden African natural beauty and cultural heritage.
Companies contacted in Nigeria includes Guinness Nigeria Plc, Maximum Digital Ltd, the official representative of all energy drink, headed by Maxwell Wezianya, F.C. Matrix, owned by Michael Damisa, Hair Company Ltd, managed by Rita Idechen, who is well respected for her company's hair treatment wizardry.
Others include Felvin Associates headed by Okey Felix Okeke, Winco company managed by Ifeanyi Okafor, EKO Bank, City People, Acada and Network Magazines.
All these corporate concerns according to Fagbemi are poised to actualize the project amid all odds.
He maintains that with their concerted efforts to record resounding success, "God will crown our efforts".
Source: All Africa
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